tadweer, an abu dhabi-based waste management company, is the sole custodian of the waste management sector in the emirate of abu dhabi. the company is committed to developing an integrated waste management sector and aims to become a leader in extracting value from waste to contribute to national sustainability ambitions. in partnership with tadweer, zia developed a comprehensive awareness campaign plan that encompassed both traditional and digital media, including social media management, website design and development, outdoor advertising, and more. the objective of the campaign was to ensure that every individual is well-informed about the waste management system.
